The FIT Show was an inaugural trade event that attracted 5,810 visitors. This was achieved through a wide range of marketing channels and teaser campaigns that were designed to make the audience feel like they simply couldn’t miss out on the event because everyone in the industry was going, in fact the strapline was ‘Everyone’s Going’ and we drip fed information on new sign ups throughout the campaign.
The event was subsequently awarded: Best Trade Show Launch (AEO Award) Best Promotional Campaign (G13) Best New Organiser Team ((ENA Awards) Show Rising Star (ENA Awards). I was responsible for marketing the show, generating sign ups, marketing collateral, social media content, email and print campaigns and managing the marketing budget.